• Banner 1
  • Banner 2
  • Banner 3

Welcome to The Lure

At The Lure, situated in the heart of St. Petersburg, we invite you to indulge in a culinary experience that blends creativity and flavor. Our story is rooted in a passion for crafting unforgettable dishes, from our mouthwatering sushi rolls to our delightful flatbreads and customizable tacos. Each menu item tells a story, celebrating quality ingredients and innovative combinations. Guests rave about our vibrant atmosphere and exceptional service, making every visit memorable. Whether savoring a refreshing sangria outside or enjoying tapas-style plates with friends, The Lure captures the essence of a welcoming gathering place where flavor and fun meet.

The Lure: Reviews & Ratings

Caitlin Garcia
Caitlin Garcia

Beers, shots and margaritas... we got spicy salmon roll, lava drop and the rainbow rolls. It the Miss Lita tapa was the favorite of all the stuff we ate. Great customer service.

Jose Lopez, Jr
Jose Lopez, Jr

Helena took care of me as I enjoyed a hamachi poke bowl with ginger sauce. I almost felt bad as I ate outside, and she was clocking her steps. Thank you Helena. I will return.

Will Glass
Will Glass

Cory behind the bar was lovely. Nice sashimi plate. Tiki cocktails, wine and beer with tapas style service of small plates. Nice atmosphere. Free pool tables too!

Alexsandra Urdaneta
Alexsandra Urdaneta

We stopped by The Lure in St. Petersburg and had an amazing experience! Everything deserves five stars—from the warm, inviting atmosphere to the attentive and friendly staff. The rolls we tried were all so flavorful and perfectly crafted—every bite was a treat. And the sangria? Absolutely incredible—perfectly balanced and so refreshing. We initially just wanted dessert but didn’t see any listed on the menu or offered, which was a bit surprising. Even without dessert, the overall experience was fantastic, and we’ll definitely be back for more!

Juana Zavala
Juana Zavala

My boyfriend and I had a fantastic lunch date at The Lure in St. Pete! From the moment we walked in, the atmosphere was inviting, cool, and laid-back—perfect for a relaxing meal. Our server, Joelle, was absolutely wonderful—attentive, fast, and incredibly friendly, making our experience even better. The food was outstanding! I had the blackened grouper with sweet potato fries, and everything was cooked to perfection. My boyfriend ordered the chicken wrap, which was fresh and flavorful. Overall, we had an amazing experience and will definitely be back. Highly recommend!

Sara Davis
Sara Davis

Truly “St Pete’s Finest Cold Dead Fish”. The sushi was delicious! We also had some non-“dead fish” people in our group, so they indulged in California rolls and crab cake eggs benedict with gouda grits. Wonderful reviews all around!

Gracianna Hall
Gracianna Hall

I’ve been coming to The Lure frequently over the last year! The sushi and tapas options are endless and all so incredible! Great place for a casual dinner, celebrations or date night! Recommend this place to everyone I know! Worth the 30 minute drive every time! All the waiters and waitresses are skilled and nice. The owner Tom is wonderful!

srvvall
srvvall

First time visiting, the food was Spectacular as well as Claire she did an amazing job, explained everything in every detail without useless info and was really fast. Their menu is ginormous, as well as their drink variety. The decoration and the atmosphere is phenomenal, felt comfy and felt like home, Definitely recommend for visiting!

Location

  • The Lure
    661 Central Ave N, St. Petersburg, FL 33701, United States Hotline: +1 727-914-8000

Welcome to The Lure, a hidden gem nestled in the heart of St. Petersburg, Florida. Located at 661 Central Ave N, this vibrant eatery offers a delightful fusion of flavors that captures your palate and senses. With a warm and inviting atmosphere, The Lure is the perfect spot for casual dining or intimate gatherings any day of the week.

As you step inside, you're greeted by a friendly staff eager to ensure your experience is exceptional. The menu features an enticing array of tapas and sushi, crafted to perfection. For the adventurous food lover, the Moxie stands out – Maryland-style crab cakes layered between tortilla chips, served with a zesty citrus caper aïoli for just $13.50. This dish beautifully exemplifies the artistry in combining textures and flavors.

  • The King of Wings – Choose from house BBQ, buffalo, or garlic parmesan for just $9.00, a classic that never disappoints.
  • The Baby Go – This delightful combination of sautéed shrimp and charred andouille sausage, presented over smoky gouda grits, is simply divine at $13.50.
  • For sushi enthusiasts, the sashimi selection tantalizes, with options like Red Tobiko and Smoked Salmon, ranging from $6.00 to $9.50.

Customer reviews echo the positive energy of The Lure. Diners like Caitlin Garcia rave about the flavorful spicy salmon roll and exquisite sangria, highlighting the vibrant social atmosphere complemented by attentive service. Similarly, Jose Lopez, Jr. appreciated the expert care he received while enjoying his hamachi poke bowl, showcasing the restaurant’s commitment to customer satisfaction.

Moreover, Will Glass found joy in the sashimi plate paired with tiki cocktails, underlining the diverse beverage selection that enhances the tapas experience. The ambiance, accentuated by elements like free pool tables and lively decor, invites guests to linger longer.

From casual lunch dates, as described by Juana Zavala, who enjoyed the perfectly cooked blackened grouper and delightful service from her attentive server, to bustling dinner crowds, The Lure embraces guests with its culinary offerings and laid-back vibe. It’s a place where every meal feels like a special occasion, and the dishes leave you yearning for more.

In essence, The Lure serves not only food but also an experience infused with flavor, warmth, and community. If you’re looking to indulge in culinary creations that pair well with great company and an inviting atmosphere, this St. Petersburg treasure warrants a spot on your dining list.